All About The Cycle Emporium

At The Cycle Emporium, cycling isn’t just our business - it’s our lifelong passion. You might remember us from our previous stores at Roman Road, Basingstoke, Elmwood Parade, Basingstoke, and Winklebury Centre, Basingstoke, where we built out lasting relationships with our local community. For over 50 years, our family-owned business has been helping riders of all ages, abilities, and fitness levels experience the freedom, health, and sheer fun of life on two wheels.

Whether you are looking for your very first bicycle, upgrading your daily commuter, or adding a new machine to an ever-growing collection, we are dedicated to helping you and your entire family find the perfect match.

What We Offer:

We pride ourselves on offering a comprehensive range of quality bikes and accessories tailored to every type of rider:

  • Mountain Bikes: Built for rugged trails, off-road adventures, and all-terrain.

  • Road Bikes: Engineered for speed, distance, and smooth road riding.

  • Children’s Bikes: Lightweight, durable, and safe options designed to give young riders confidence as they learn and grow.

  • Electric Bikes: Eco-friendly power assistance to make hills easy and extend you rides further.

  • Cycling Accessories & Gear: Essential helmet fittings, lighting, locks, and maintenance gear to keep your ride safe and enjoyable.

Regardless of your frame size, experience level, or budget, our experienced team takes the time to listen to your needs and fit you with a bike tailored precisely to you.

Over 50 Years of Expert Service & Repairs

Our commitment to you doesn’t stop once you roll out the door. We believe that regular maintenance is key to keeping every ride smooth, safe, and stress-free.

Our on-site workshop offers a full suite of repair and servicing options - from basic tune ups, and safety checks to full overhauls and custom setups. Backed by five decades of hands on expertise, our team ensures there is nothing holding you back from hopping on your bicycle and enjoying the ride.

Why Choose Us?

  • Family-Owned Tradition: Over half a century of trusted local service and personal customer care.

  • Customer Satisfaction First: Your comfort, safety, and riding enjoyment are our top priorities.

  • Inclusive and Accessible: Solutions for complete beginners, seasoned cyclists, children, and adults alike.

Terms of

Sale

Our Brands:

  • Sram

  • Impact

  • Magura

  • Bosch

  • Schwalbe

  • Shimano

  • Nutrac

  • KMC

  • Slime

  • Pirelli

  • Oxford Products

  • TruFlo

  • Continental

  • Park Tool

  • BBB

  • DT Swiss

  • Vision

  • FSA

  • SwissStop

  • Sunrace

  • Topeak

  • Kenda

  • Zipp

  • Miche

  • Fibrax

  • Squish

  • Kali

  • Vittoria

  • SKS

  • Clarkes

  • Sturmey Archer

  • Cateye

  • Unior

  • Ashima

  • Weldtite

  • Van Wolf

  • Raceface

  • Chamois Butt’r

  • Thule

  • Tektro

  • Elite

  • Yepp

  • Birzman

  • Lizard Skins

  • Met

  • SIS

  • Marzoochi

  • ODI

  • Falcon

  • Lazer

  • Fox

  • Cult

  • Zombie

  • Wurth

  • Mavic

  • Maxxis

  • Rock Machine

  • Brooks

  • Kona

  • Ezego

  • Profile Design

  • Ergon

  • Joe’s

  • RockShox

  • Selle Royal

  • Enduro

  • Moon

  • Cyclo

  • M-Part

  • Hoy

  • Basso

  • Easton

  • Tiger

  • Altura

  • Mint

  • Aztec

  • Campagnolo

  • Finish Line

  • Claud Butler

  • Tifosi

  • Galfer

  • Muc-Off

  • TranzX

  • Fi’zi':k

  • Stans

  • GT 85

  • Cane Creek

  • Troy Lee Designs

  • Shotgun

  • Jagwire

  • Onguard

  • Bianchi

  • FFWD

  • Look

Looking for something specific? We stock parts from dozens of other brands - get in touch with our team to see if we have it in stock, or can order it in for you.